Celebrate the Facts!
6/19/2022 0 Comments
In the hangover from Father’s Day, where whisky distillers and restaurants count their cash, one wonders what corporate madman created this series of imaginary obligations. Much loathed by the reasonable and especially introverted populations, such now seem to be noticed only if not celebrated, or at least not enthusiastically enough. Perhaps a better approach is to honor all we respect in our thoughts and actions and toss such corporate rubbish in the dustbin.
Few Americans haven’t fidgeted, waiting for an hour in line, to take Mom or Dad out to dinner on their designated day, or suffered through a horrid hour with a pompous and incompetent boss for a gratuitous and often obsequious lunch on Boss’s Day. As these holidays proliferate the question often isn’t the joy they create but the misery they incur as the unremembered feel even more lonely and disheveled than before they occurred. They seem to be something to be dreaded, and an unnecessary tax on resources as well as a diminution of authentic affection.
A Hallmark holiday is a holiday created or promoted primarily to make money on things sold as part of its observance, such as greeting cards, beer, balloons, candy, and various other consumer goods. The name comes from Hallmark Cards, an old American company, that reaps the cash from such ersatz events through sales of sentimental cards and other items like balloons, fruit sculpture flowers, cakes, and sweets.
Such holidays range from the relatively innocuous such as Mother’s Day, to the irritating, like Boss’s Day, to the cloyingly sweet Sweetest Day. The term is not always a pejorative of Hallmark but often rather all the industries who promote and profit, such as the National Football League, from these phony celebrations.
Actual holidays such as Kwanzaa, Independence Day, Memorial Day, or Thanksgiving, are deeply rooted in American or religious traditions, and are federal holidays. Such range from occasions calling for strong drink to enjoyable events for at least some of those people involved.
The ‘Hallmark holidays’ list:
Aside from the well-known term Hallmark holiday, there is another time set-aside trend, and that’s the month designations. Those on the moral highroad have seized these months as they purport to aim to honor ethnic, sexual, and racial subpopulations. Yet one is prone to wonder how much good National Disability Employment Awareness Month does for disabled people, or if it’s just a poster for the Human Resources professional to tape in the lunchroom. A federal law strengthening equal access requirements for disabled people would be undoubtedly much more effective, although the human resources professional might have to scramble for replacement corporate propaganda.
As of now, these Hallmark months include:
Perhaps thoughtful people might seize the as-yet unmonikered months January, July, August, and December, and name them before more book clubs fill their required monthly reading lists with culturally relevant required reading.
Possible nominations include:
The real lesson is honoring people is a daily action not an annual event, and it seems impossible to point at much, if any, net benefit from days or months designated by others, often for their own profit, in an antidemocratic process.
Michael Donnelly investigates societal concerns with an untribal approach - to limit the discussion to the facts derived from primary sources so the reader can make more informed decisions.